The Benelli motorcycle company designs, develops and markets their bikes from the Benelli Q.J. headquarters in Pesaro, Italy. These Italian bred bikes were established in 1911 making the Benelli name among the oldest motorcycle manufacturers still in operation. In 2021 they celebrated the 110th anniversary of their foundation with the current union between the historic company in Italy and the parent company in China. This has turned out to be a winning move, achieving record sales in recent years. Packed with Italian design, flair and passion their motorcycles retain their popularity amongst riders.